{"id":842,"date":"2026-08-24T03:46:26","date_gmt":"2026-08-24T03:46:26","guid":{"rendered":"https:\/\/groupelmd.fr\/?page_id=842"},"modified":"2026-09-01T05:28:26","modified_gmt":"2026-09-01T05:28:26","slug":"notre-histoire","status":"publish","type":"page","link":"https:\/\/groupelmd.fr\/en\/notre-histoire\/","title":{"rendered":"Our story"},"content":{"rendered":"
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\nOur story\n<\/p>\n

It all started
\nby a message
\nin Morse code.<\/h1>\n

\nTen years later, three brands, a workshop in the Doubs region and 600 points of sale. Here's how.<\/p>\n<\/div><\/div>\n<\/div>\n\n

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The story<\/p>\n

It all begins with a dream\u2026<\/h2>\n
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This phrase has been with me since I was a child, and I strive to put it into practice every day!
\nAfter working for a major fashion house, I wanted to bring my dreams to life by creating Les Mots Doux, a brand where the creations are a little more than jewelry: real lucky charms!<\/p>\n

A story about lucky charms\u2026<\/h2>\n

Les Mots Doux came into being in the spring of 2015 while I was going through an important stage of my life
\nA moment when I needed to carry with me like a mantra, a magic formula that reminded me that I could have confidence, that everything would be alright.
\nThat night, I went to bed with the idea of a piece of jewelry with a secret message, and in the early morning, I woke up with a crazy desire to string beads!<\/p>\n

Magic<\/h2>\n

This first bracelet with a secret message gave me wings! I wanted to share this concept with you.\u00a0
\nAnd even more, I wanted to offer you the possibility of wearing it
\nFrench jewelry 100% with a soul.\u00a0
\nJewelry that is more than just jewelry, jewelry that tells a story, your story!
\nThe first shop understood the idea immediately. That day, I realized that the intention behind the object could matter as much as the object itself.
\nIn 2016, I opened our first workshop in Morteau, in the Doubs region. Since then, each piece has been assembled by hand, with the same care as on the first day.
\nThen the path broadened: Le Bon March\u00e9 in 2018, Tartine et Chocolat in 2019, the French Football Federation for Euro 2021, Bocage in 2022. Encounters that confirmed our high standards without ever changing our way of doing things.<\/p>\n

Ol\u00e9~Ol\u00e9: Be Bot, Stay Cool! <\/h2>\n

In 2024, a new idea emerged. Ol\u00e9-Ol\u00e9 joined the adventure with its graphic fans. <\/p>\n

The French Penny <\/h2>\n

In 2026, I took over Le Sou Fran\u00e7ais, created by Kilian, to give a different life to genuine French coins.<\/p>\n

Today, the LMD Group comprises three brands, a workshop, and a team. But the core remains the same: the trust of the boutiques that choose our creations and introduce them to their customers. This portal was designed for them.<\/p>\n<\/div>\n

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Maud Lemonnier-Collet<\/p>\n

Founder & Artistic Director<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Today<\/p>\n

600<\/p>\n

points of sale in France and Europe.
Independent boutiques, concept stores, department stores.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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The steps<\/p>\n

Ten years of open paths<\/h2>\n
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2015<\/span>The First Sweet Words<\/strong><\/p>\n

A message in Morse code becomes a jewel.<\/p>\n<\/div>\n

2016<\/span>The workshop opens<\/strong><\/p>\n

The manufacturing facility is located in Morteau, in the Doubs region.<\/p>\n<\/div>\n

2017<\/span>First trade fair<\/strong><\/p>\n

The encounter with the shops takes on a new dimension.<\/p>\n<\/div>\n

2018<\/span>Le Bon March\u00e9<\/strong><\/p>\n

Les Mots Doux enters the Parisian department store.<\/p>\n<\/div>\n

2019<\/span>Tartine et Chocolat<\/strong><\/p>\n

A first collaboration with the French fashion house.<\/p>\n<\/div>\n

2021<\/span>The French Football Federation (FFF) for the Euro<\/strong><\/p>\n

A special creation for the French Football Federation.<\/p>\n<\/div>\n

2022<\/span>Bocage<\/strong><\/p>\n

A new collaboration with a French brand.<\/p>\n<\/div>\n

2024<\/span>Ol\u00e9-Ol\u00e9<\/strong><\/p>\n

The graphic range joins the adventure.<\/p>\n<\/div>\n

2026<\/span>The French Penny<\/strong><\/p>\n

The brand founded by Kilian joins the LMD Group.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

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Meetings that matter<\/p>\n

They trusted us<\/h2>\n

These collaborations are validations of our expertise, never trophies. Each one has allowed us to go further without losing our artisanal standards.<\/p>\n

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Le Bon March\u00e9<\/strong>Since 2018<\/span><\/div>\n
FFF<\/strong>Euro 2021<\/span><\/div>\n
Tartine et Chocolat<\/strong>2019 & 2024<\/span><\/div>\n
Bocage<\/strong>Since 2022<\/span><\/div>\n<\/p><\/div>\n
Audience<\/span>M6<\/span>France Inter<\/span>Marie Claire<\/span>Cosmopolitan<\/span>Happinez<\/span>Flow<\/span>Yoga<\/span><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
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\"Assemblage<\/div>\n
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Manufacture here<\/p>\n

Hands, gestures, close partners<\/h2>\n

Our manufacturing choices are precise and localized. They allow us to maintain control over the product and to work with partners whose expertise we know.<\/p>\n