Our story
It all started
by a message
in Morse code.
Ten years later, three brands, a workshop in the Doubs region and 600 points of sale. Here's how.
The story
What I wanted to do
In 2015, I envisioned a piece of jewelry that wouldn't just be pretty. I wanted it to say something. An intimate word, coded in Morse code, that you wear for yourself or give to someone who matters.
The first shop understood the idea immediately. That day, I realized that the intention behind the object could matter as much as the object itself.
In 2016, I opened our workshop in Morteau, in the Doubs region. Since then, each piece has been assembled by hand, with the same care as on the first day.
Then the path broadened: Le Bon Marché in 2018, Tartine et Chocolat in 2019, the French Football Federation for Euro 2021, Bocage in 2022. Encounters that confirmed our high standards without ever changing our way of doing things.
In 2024, Olé-Olé joined the adventure with its graphic fans. In 2026, I took over Le Sou Français, created by Kilian, to give real French coins a new lease on life.
Today, the LMD Group comprises three brands, a workshop, and a team. But the core remains the same: the trust of the boutiques that choose our creations and introduce them to their customers. This portal was designed for them.
Maud Lemonnier-Collet
Founder & Artistic Director
Today
600
points of sale in France and Europe.
Independent boutiques, concept stores, department stores.
The steps
Ten years of open paths
A message in Morse code becomes a jewel.
The manufacturing facility is located in Morteau, in the Doubs region.
The encounter with the shops takes on a new dimension.
Les Mots Doux enters the Parisian department store.
A first collaboration with the French fashion house.
A special creation for the French Football Federation.
A new collaboration with a French brand.
The graphic range joins the adventure.
The brand founded by Kilian joins the LMD Group.
Meetings that matter
They trusted us
These collaborations are validations of our expertise, never trophies. Each one has allowed us to go further without losing our artisanal standards.
Manufacture here
Hands, gestures, close partners
Our manufacturing choices are precise and localized. They allow us to maintain control over the product and to work with partners whose expertise we know.
- Hand assembly in our workshop in Morteau, in the Doubs region.
- Woven cords by a Living Heritage Company in the Lyon region.
- Beads and findings from a family business in the south of France.
- Business cards printed near the workshop.
- Gold and silver plating made in our workshop.
Three universes
Three brands, one shared requirement
Sweet Words
Since 2015
Message jewelry, conceived in Morse code and assembled by hand in our workshop in Doubs.
The French Penny
Founded in 2015 · LMD Group since 2026
Jewelry crafted from genuine French coins, an idea founded by Kilian.
Olé-Olé
Since 2024
Limited edition graphic fans. The rest is just hot air!
The team
Those who keep the LMD Group going
Maud
Founder & Artistic Director
She designs the collections and sets the creative direction for the three brands.
Fanny
Sales Director
She supports the shops, from the first contact to restocking.
Laurence
Workshop Manager
She oversees the manufacturing process in Morteau. No part leaves without passing through her hands.
Join the ADVENTURE
You too,
Become one of our points of sale!
Opening a business account takes five minutes. Fanny will call you back within 48 hours.